No matter what the world has thrown at the retail industry, National Retail Federation (NRF) has been there to guide and provide breakthrough insights to anyone and everyone in the retail sector. As the leading voice for retail, The Big Show unites the whole community. A place where new technologies are showcased and retail leaders can get inspired and network with their peers. 
 
As Google Cloud prepares for our presence at The Big Show, Chris Hood sits down with Jordan Speer, Research Director for IDC Retail Insights, to discuss what to expect at the show and areas of interest they believe will be especially important to the retail industry in 2023 and beyond.